The healthcare SEO agency for UK clinics

Medical SEO that fills consultation diaries. Not just rankings reports.

Healthcare-only SEO services for doctors, clinics and specialist practices that want patients they can count, tracked from the first Google search to the booked procedure.

  • Healthcare only. Since 2011, nothing else.
  • Every enquiry tracked through to a booked procedure
  • Ranked on Google Search, Maps, AI Overviews and ChatGPT
  • Written with GMC, ASA and GDPR rules in mind
  • London office at 19 Portland Place, W1
Book a free strategy call 30 minutes. No pitch deck. We look at your rankings live.
cosmetic surgery clinic Manchester
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revision rhinoplasty specialist near London
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5.0 ★★★★★ Google Reviews
Google Partner Certified agency
As featured in

Growing a clinic shouldn't feel this hard.

You are excellent at the work. The problem is that excellence is invisible to a search engine. This is a letter about fixing that.

Dear Clinic Builder,

Somewhere within ten miles of your clinic there is a practitioner who is not as good as you. Less experienced. Fewer cases.

And their diary is full.

Yours has gaps in it.

Being excellent at the treatment is not the same as being found by the person who needs it. Your training only ever covered one of those.

So you hired somebody. An agency that talked beautifully about brand. A freelancer who came back with charts going up while your phone stayed exactly as quiet as before. And at some point you started to wonder whether any of this works, or whether it is just a tax you pay for existing on the internet.

We would be suspicious too.

So do not believe a word we say. There are hundreds of ranking screenshots further down this page, case studies with the numbers attached, and the names of the clinicians who will confirm all of it. Read them, then decide.

Huyen Truong
Huyen Truong, MBAFounder, OMD
A printed marketing report with a chart, a cold coffee and reading glasses on a desk
The report your last agency sent you

You can't put impressions in your diary.

Most healthcare SEO agencies will show you a chart going up and to the right. Rankings. Impressions. Reach.

Here is the problem. You can't pay your practice manager with reach. And no patient in the history of medicine has ever booked a consultation because a clinic ranked fourth for a keyword nobody searches.

So we track the only two numbers that matter: how many people enquired, and how many of them booked. From the first enquiry to the treatment room. Ask your current agency if they can do that. We'll wait.

0%
Organic trafficHR Plastic Surgery, London. 18 months.
0%
Keyword rankingsBritish Face Clinic, Harley Street. 12 months.
0%
Patient enquiriesDelta Clinics, London. 8 months.

We have seen a significant increase in our organic keywords, which has grown by 1,000%. We have seen an increase in our practice with a ROI of around 5.08.

Mr Mrinal SupriyaBritish Face Clinic, London, Milton Keynes and Northampton
1,012%growth in keyword rankings
in 12 months

Results

Rankings you can screenshot.

Real Google Search and Google Maps results for real clinics, grouped by specialty.

Every screenshot below was taken from a live client account. Tap a specialty, then swipe through the results.

AI search results

Answer Engine Optimisation (AEO) for ChatGPT and Google AI Overviews.

Ask either one "who is the best rhinoplasty surgeon in London" and you get a shortlist, not ten blue links. These are our clients on that shortlist.

Some call it AEO, we call it AI SEO. Same discipline, different judge: a language model deciding which clinics are worth recommending.

Case studies

How it happened. Clinic by clinic.

What they started with, what we did to the search side, and what changed.

Built for clinicians who would rather be with patients than in a marketing meeting.

One rule: we only work with healthcare. Whatever you practise, we already know your procedures, your patients' search habits and your regulator's rules on what you can and can't say.

Hair transplant clinics
Plastic surgeons
Aesthetic clinics
Dermatologists
Orthopaedic surgeons
Ophthalmologists
Dentists
Veterinary practices
  • Rheumatologists
  • Vein clinics
  • Vasectomy clinics
  • Weight loss surgery clinics
  • Mental health clinics
  • Chiropractors
  • Men's and women's health doctors
  • GP practices

If you treat patients privately, you are on this list.

Clients

Some of the clients we work with.

Our 9-step High Performance SEO process.

It is a sequence, not a menu. We have run it several hundred times since 2011. Here is what happens, and in what order.

Two people reviewing a highlighted keyword research spreadsheet01

Diagnose before you prescribe.

The first month is spent finding out why patients are not finding you. No work starts until we know.

  • 1
    SEO consultationYour "one thing": the procedure you want to be known for, and the patient you want for it.
  • 2
    SEO and website auditTechnical health, thin or copied content, penalties, and everything the last agency left behind.
  • 3
    Website design and conversion reviewTraffic is pointless if the site does not convert. We fix the leaks before we open the tap.
A content writer working at a standing desk in a London office02

Build the pages patients actually search for.

Short-tail for the procedure, long-tail for the questions people ask before they book.

  • 4
    Comprehensive keyword researchEvery procedure, every suburb, every "how much does" and "how long until" question, mapped to a page.
  • 5
    Competitor analysisWhich keywords they rank for that you don't, and which pages send them the most patients.
  • 6
    On-page optimisationUnique titles, headings and descriptions on every page, faster load times, and content written for humans first.
A man checking a map on his phone on a Manchester street03

Compound it, then prove it.

This is where month six starts to look very different from month one.

  • 7
    Off-page optimisation and link buildingAuthority from places that matter to a medical search, not directories nobody reads.
  • 8
    Content marketing and local SEOMonthly articles that answer real patient questions, plus a Google Business Profile for each location that stops competing with itself.
  • 9
    Reporting and analysisEnquiries, consultations and procedures. If a number cannot be traced to a patient, it does not make the report.

Your next patient may never see page one of Google.

They will ask ChatGPT on the bus home. Or read the AI Overview at the top of the page and never scroll past it.

We have been putting UK clinics into AI answers since the answers appeared. Not by trickery, by doing the boring work well: structured procedure pages, consistent business data, reviews that read like real patients wrote them, because they did.

See the AI search results

Doctors on camera. Unscripted.

In their own words, with the numbers they can prove. Tap to play.

"Within the first month, we had already brought our cost per click down to less than half. The team also put proper effort into tracking, especially around phone calls, which is important because it helps me understand where enquiries are coming from. This clinic is me, basically. I needed to hand it over to a safe pair of hands, and with OMD, I felt comfortable doing that."

Mr Hakam GhabraClinical Director, The Harley Street Eye Centre, London

"I had a complete revamp of my website, which is now something I'm proud of and with the SEO work, is making a big difference to my business. Martina has been my case worker and has been excellent. I hope to continue working with OMD for many years to come."

Mr Patrick GoonSpecialist Hand Surgeon, Hand and Wrist Surgery UK

"What matters most in our industry are real results, and OMD consistently delivers them. Their strategic approach to SEO and healthcare marketing has made a measurable difference to our online presence, patient enquiries, and overall visibility. I recommend OMD for all medical clinics without hesitation."

Leon AlmashanManaging Director, MansMatters UK, London

"Since working with Online Marketing for Doctors my website has gone from 300 impressions a day to 4,270 a day. I wasn't on the first page for any of my main keywords and now I'm on the first page for all of them."

Mr Aftab SiddiquiPlastic Surgeon, Breast and Body Clinic UK, Manchester
The Online Marketing For Doctors team
Three of the team reviewing client results together
London office19 Portland Place
London W1B 1PX
+44 20 4572 2823

Before you book, three things need to be true.

This is not for everybody. Medical SEO compounds, which means it rewards clinics that can commit and punishes clinics that want a quick fix. So, honestly:

  • You are a specialist with a procedure you want to own in your city. "We do everything" clinics rank for nothing.
  • Your team answers the phone and follows up. We can build the follow-up system with you, but somebody has to say hello.
  • You can think in twelve-month terms. Results usually show from month two or three. The year-two numbers are the ones that change a practice.

If that is you, the next step is a 30-minute strategy call from our London office. We will pull up your rankings, your Maps listing and your AI visibility while you watch, and tell you what we would do first.

2

New clinics a month. Onboarding a clinic properly takes our senior team about six weeks, so we cap it. If this month is full, we will tell you the date the next place opens.

P.S. The clinic that outranks you today is not smarter than you. They started earlier. Every month you wait, that gap gets more expensive to close.

Book a free strategy call

Sensible questions, straight answers.

The swagger stops here. These are the questions UK clinic owners ask us on strategy calls, answered the way we answer them.

Do you guarantee page one rankings?
No. No honest healthcare SEO agency can guarantee a specific position, because Google and the AI models change the rules without asking anyone. What we do is set benchmarks up front, measure against them monthly, and show you the same screenshots we show on this page.
How long until we see results from medical SEO?
Tangible movement usually shows from month two or three after launch: better Maps positions, first page for long-tail terms, more enquiries. The competitive short-tail keywords, "rhinoplasty London" for instance, take longer and are worth more. Year two is where the compounding shows.
What does it cost?
Our minimum is about £1,500 per channel per month. Pricing depends on how competitive your procedure and city are, and how much of the website needs rebuilding first. You will get a written proposal after the strategy call, not a menu.
How long is the commitment?
Twelve months for the first year. SEO that is switched off at month four is money spent on a foundation nobody built on. We set performance projections at the start; if every recommendation is followed and nothing improves, you can ask for a review and early termination.
We get most patients from referrals. Does this still apply?
Yes, and more than you would think. Referred patients research you before they book, and many of them read the AI summary or the Maps reviews first. A strong search presence wins the referral you were already going to get and the one you weren't.
Why not just run Google Ads?
Run both if you can. Ads give you patients next week and stop the day you stop paying. Organic listings still take more clicks than the ads above them, and SEO tends to deliver about twice the return of paid search once it matures. Most of our UK clients use ads to bridge the first few months.
How do you stay compliant with UK rules?
Everything we write is checked against GMC guidance, ASA and CAP rules on medical advertising, and GDPR for anything that touches patient data. We have worked under AHPRA and TGA in Australia and HIPAA in the US for over a decade, so the UK framework is familiar territory.
What is AI SEO, and is it different?
It is the work of getting your clinic recommended inside Google AI Overviews and ChatGPT answers, not just listed in the classic ten blue links. The foundations are the same as good medical SEO. The extra layer is structure and consistency: your clinic described the same way everywhere, with reviews and citations a language model can trust.

Book a free strategy call.

Thirty minutes with a senior strategist from our London office. Pick a time that suits you.

  • We look at your rankings, Maps listing and AI visibility live, while you watch
  • You leave with a written 12-month plan, whether or not you hire us
  • No pitch deck, no pressure, and we will tell you if we are not the right fit

Prefer to talk now? +44 20 4572 2823